Porsche presents Emma Raducanu as a model for the legendary 911


IBS Publishing Team

British tennis star Emma Raducanu has been a popular advertising face around the world since her surprising US Open victory in 2021. Now German car manufacturer Porsche has also announced a collaboration with the 19-year-old.

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It is the most remarkable rise in the tennis world in recent decades: in 2021, Emma Raducanu, who was just 18 years old at the time, unexpectedly wins the US Open as a qualifier. This has never happened in the history of Grand Slam tournaments since 1968. She is the first British tennis player to win one of the major tournaments since 1977.


This has not only given her a huge jump in the WTA world rankings, from 150th to 23rd. Also a membership in the Order of the British Empire, but has brought her to the attention of some big brands and companies. Dior, Tiffanys, Evian and British Airways have now signed ambassador deals with the now-19-year-old. The latest collaboration is with German premium car manufacturer Porsche.

The new face of the legendary 911

Thus Emma Raducanu is the new face of Porsche’s showpiece model, the legendary 911. The campaign includes a TV commercial and several series of images. Working as an ambassador for a car manufacturer is something very special for her because of her early enthusiasm for motorsports and her love of speed. As a child, she raced go-karts and dirt bikes herself.


The new sponsor also means a lot to the young Briton personally, as she has had memories of the 911 since her earliest childhood. One of her first tennis instructors drove this car to practice every day. For her, this model is one of the most beautiful cars of all time and has long been an icon. Now Emma Raducanu can definitely realize her dream of owning a 911 herself. After winning the US Open and thanks to the partnership with Porsche, she is now able to do just that.


At just 19 years old, Emma Raducanu is already one of the most successful tennis players in the world. Nevertheless, it’s not just her sports career that’s going well. Her modeling career is also great, as she has signed successful sponsorship deals with Dior, Tiffany and  Porsche now.

Source Cover Image: Unsplash /Louis Meeckers