On the road again? Ford is showing the new Fiesta with a bombastic sound system


Let’s get loud! Turning up the music and singing along loudly while driving  – who does not know this great happiness?! Nowadays not only latest technologies and horsepower count, but also the sound system! For this reason, Ford and the Danish Harman subsidiary Bang & Olufsen joined forces with their B&O PLAY Sound System.
InspiredBySports participated in the presentation of the new partnership in Copenhagen. We experienced two days of sound experience and exciting workshops. We learned not only about the technical aspects of the new sound system, but also how music works psychically on us. We could hardly believe our ears!

“For many people listening to the music they love on the move is a fundamental part of every journey – it is the soundtrack to their own personal road movie”, said Jan Schroll, supervisor Multi‑Media and Connectivity, Ford of Europe. “B&O PLAY for the all-new Fiesta will bring the best possible sound quality to our customers – whatever their taste in music is.”


The focus of this collaboration is the development of high-quality audio solutions, which are specifically tailored to the respective vehicle interior of future Ford models. In the new Ford Fiesta, the B&O PLAY Sound System includes ten strategically positioned premium speakers – including a subwoofer integrated into the trunk as well as a central mid-range driver on the arm support.


The heart of the system is the digital signal processor (DSP) amplifier, which can be controlled via the touchscreen of the Ford SYNC 3 multimedia connectivity system. The system – its total output power is 675 watts – creates an extraordinary lively, crystal-clear and rich sound, regardless of the seat.

Your Expert 

The B&O Play speaker in the door of the new Ford Fiesta. (Picture source: obs/Ford-Werke GmbH)

The new B&O PLAY Sound System for the all-new Fiesta is the most powerful for a car in its class. Engineers spent a year listening to more than 5,000 tracks to ensure the premium 675 watt technology sounded great whether enjoying Adele, Foo Fighters or Jay-Z – or chilling out to classical music – no matter how quietly or loudly you play it.


“We love live recordings because they show whether a sound system can reproduce the emotions that are born by the music. When I get goosebumps, I know the system works.” commented Stefan Varga, Acoustic System Engineer at Harman International.

A research from music streaming service Spotify reveals that it is during solo drives, in our own private space, when we cue up secret playlists, turn the music up and sing our hearts out. For many of us, there are playlists that we only dare to turn to in the car, an especially intense place to listen to music where the sound is designed to perfectly fill the space we are occupying.


“Singing loudly and free from inhibitions – really ‘letting go’ – means the mental release will be greater as more energy is put into it”, said Professor Stephen Clift, a leading authority on the health benefits of singing, based at the UK’s Canterbury Christ Church University. “Especially when we sing familiar songs loudly, we experience a ‘feel-good factor’ arising from deeper, slower breathing, and increased muscular activity. We feel less stressed and more relaxed.”


On the two-day Sound Journey in Copenhagen, InspiredBySports was guided into the world of sound and also discovered the B&O Sound System in the new Ford Fiesta. It really goes to the ears! In addition to the three workshops on technical features, musicians explained how important music is and how unforgettable moments are created through it. Are you ready for a road trip? Let’s go!


Overview of the most important features of the B&O PLAY Sound System in the new Ford Fiesta:


  • A total of ten premium speakers
  • 200 mm large dual-voice coil subwoofer (integrated into the trunk)
  • Amplifier with digital signal processing for the equalization and distribution of the audio signals to the loudspeakers
  • Automatic volume adjustment to the respective vehicle speed
  • Electronic power manager for optimizing loudspeaker performance


This article is partly based on a press release from Ford, May 2017

Picture source: obs/Ford-Werke GmbH


It’s unbelievable what the right sound can do! Test it yourself and turn on the music!


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