Red Bull is RAW


Red Bull knows how to use new ways to show you the latest video content in sports. This time though, it is not about quality or how innovative and unconventional the distribution to the world is, it´s about how raw and unedited the material is – amazing!

It´s as raw as it can get, has an exact duration of 100 seconds and makes you so close to the actual content of the video almost if you were live at the track. The Red Bull format “Raw 100” has simple rules to display such beauty and pureness: the duration, no music, no slow-motion. This one shows Brandon Semenuk in a foggy, cloudy landscape which appears almost magical with just the sound of the tires on the track.

Without further ado, we like you to sit down, turn on your speakers or headphones and pump up the volume, cause it´s about to go down!


Picture Source and original article: Redbull

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    Rupert Walker came up with this idea holding on to a raw format of style and it is brilliant!